A campaign has started from June 25th at the LUSH stores in Japan. The #GAYISOK campaign is to promote sexual equality all over the world. From June 25th to July 5th, LUSH stores in Japan will be selling the LOVESOAP soap bar.
LOVESOAP will be available for sale in LUSH stores in Japan and the online store for 650 yen per 120 grams. This body soap bar has a fruity yet slightly spicy smell, and the lemon grass inside the soap bar makes your skin bright and freshly scented while the bergamot and lemon oil energises your skin. I personally love how there is glitter inside the soap bar which makes your skin shine. If you are not too keen on having sparkly skin (it’s not THAT sparkly), why not buy this soap bar for someone who you know that might?
The money that is raised from selling LOVESOAP will be given to help fund organisations around the world that work to support LGBTQ rights. Now this soap cannot be sold in countries where there is a strict law against same sex relationships and there are 76 countries where that law is in effect, and there are some countries within that number where being gay can get you killed. These laws make Japan one of the few countries with a LUSH franchise to be able to sell this soap.
After buying the LOVESOAP, another thing you can do to help spread this movement is to post a photo of LOVESOAP with or without yourself in it on Instagram or Twitter with the hashtag #GAYISOK. As a person living in Japan but having experience living in America, I have noticed that the LGBTQ community in Japan is not represented as much as in America. No country is as completely accepting of the LGBTQ community as it should be but I feel that Japan’s LGBTQ community is not as widely represented as many other countries and I feel that movements like these by widely popular brands like LUSH in Japan would contribute greatly in raising awareness.