When it comes to designer brands and exclusive clothing, french and Italian brands such as Chanel, Dior, Valentino or Armani would be the first to think of. With Paris being the fashion centre of the world, looks are rarely directed to Asia. Bur surprisingly there are more haute couture brands in Japan that you expected, and some brands you have surely seen or heard of.
Born in 1938 in Hiroshima, he has studied Graphic Design at the Tama Art University in Tokyo and graduated in 1964, the year that the Summer Olympics were held in Tokyo. Being famous for technology inspired designs, he designs clothing, accessories, perfumes, and watches.
Recently one bag has been spotted in Tokyo almost everywhere: the famous ‘BAO BAO bag’. The iconic black polo, which has been worn by Steve Jobs has also been designed by Issey Miyake.
Very popular among younger fashionistas, the cheerful and lovely Tsumori Chisato graduated from the Bunka Fashion College in Tokyo. She was working with Issey Miyake from 1977, where she was head designer for ‘Issey Sports’.
Her designs are being describes ad a mix of colourful, cute and bohemian, sometimes with a dark romantic touch.
Most famous worldwide for his flagship fragrance FlowerbyKenzo, Kenzou Takada too graduated from Tokyo’s Bunka Fashion College in 1964, after which he quickly moved to Paris. The brand is currently owned by the French luxury goods company LVMH (LVMH Moët Hennessy Louis Vuitton S E).
As you can see, Japan has more to offer than plain crazy young fashion in Harajuku. Do not judge a book by its cover: If you take a closer look you will find more brands that fall under haute couture and will definitely not disappoint you. Check out Hanae Mori, Michiko Koshino and Kansai Yamamoto just to name a few.