When you hear “Japanese fashion”, what comes to your mind? Are you fond of buying Japanese magazines? Then, you might have noticed something. I’ll give you two examples of popular Japanese fashion magazines: Seventeen and Non-no.
Seventeen was first launched in 1967 in Japan. It was patterned from the American version of Seventeen. Seventeen has been having high levels of sales since the late 1990’s. Their target audience is the teenagers. Some of the widely known Seventeen models fettered in the past are Kitagawa Keiko, Eikura Nana, Miyazawa Rie, Tsuchiya Anna, Suzuki Emi, Yoshikawa Hinano.
Non-no is another popular Japanese fashion magazine which is published by Shueisha. This magazine targets teens and young women in their early 20’s. Current models of Non-no include Omasa Aya, Honda Tsubasa, Takada Riho, Nishino Nanase, Okamoto Anri. Models featured in the past include Kiritani Mirei, Sasaki Nozomi, Honoka Miki, and others.
There are several similarities between these two magazines. As you can see in both, they maximize the page space of the magazine. No space is left without text or images. Secondly, as Japan’s seasons are very distinct, Japanese fashion magazines deliver contents according to the season. They appropriate clothes that are perfect for the time of the year the issue is released in. Thirdly, Japanese fashion magazines offer beauty tips. And lastly, the models found in these Japanese fashion magazines “graduate” from the magazine to further nurture their careers and give a chance to the new ones.
- Spring fashion from Seventeen magazine
- Non-no Winter fashion
- Make-up tips from Seventeen
- Make-up tips from Non-no
- Takei Emi on a past Seventeen issue
- Kiritani Mirei on a past Non-no issue
Besides Seventeen and Non-no, there are also other Japanese fashion magazines like “Larme” which focuses on kawaii and dreamy style. We also have “nux” which expresses “otonappoi”(mature) style. Other magazines such as Nylon Japan (street style), 25 (high-end fashion), Vogue Girl (sophisticated style) and Vivi (latest Japanese trends) are also popular among Japanese women.
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