Japan is known to have the image of a healthy, balanced diet abiding country by the people who don’t live in it. But in reality, the Japanese also love their sweets! Maybe the treats in Japan may not be as sweet as compared to its Western counterparts but a sweet treat is a sweet treat no matter how more or less sugar it has.
Whether it’s just a fad or a trend for the long run, the Croquant Chou ZakuZaku has become a hit in Tokyo for people with the sweet tooth.
Originally from Hokkaido, the Croquant Chou ZakuZaku is a reformed version of the choux cream puff. Normally chou cream puffs are circular in shape and soft but for the Croquant Chou ZakuZaku, it is long and topped with almonds adding extra crunch or ZakuZaku. The first Croquant Chou ZakuZaku store in Tokyo opened last year in September in the B1F of Shinjuku Lumine Est.
The brand’s concept is “the factory is the selling place” which is one of the factors why this treat sells pretty well. Croquant Chou ZakuZaku is sold freshly baked. This actually creates a long waiting queue for buying even just one piece but you actually won’t get bored while waiting because you can see the employees making the treats. Another good point is that it’s easier to eat compared to its circular counterpart wherein the cream may fall out!
The first time I had a taste of this was when a friend gave it to me. Since it had been bought awhile ago, it already lost its crunchy texture. But the one thing I got surprised of was that it still tasted very good unlike the normal choux cream puff where it felt like the cream is about to spoil or turn watery. The Croquant Chou ZakuZaku just has this right amount of bread and cream that balances each other out.
When I went to Harajuku, I saw a long line of people forming in front of a store, full of people clueless about Croquant Chou ZakuZaku having a second branch there. That was the time I bought a freshly baked one for myself and it tasted better, as I got to eat it right after buying! A piece of Croquant Chou ZakuZaku is at ¥250 and ¥1450 for 6 pieces.
Choux Creams may not be originally from Japan but the Japanese have been a fan of this treat for a long time. If you want to try out a different choux cream, try out Croquant Chou ZakuZaku! They have a store in Lumine Est Shinjuku, Cute Cube Harajuku and one in Gran Duo Kamata. I’m sure it won’t disappoint your sweet tooth!
Croquant Chou Zakuzaku*Automatic translation
There are many branches, so we will give you the details of the Shinjuku branch.