McDonald’s Turns All Class For a Day with ’Restaurant M’ in Tokyo!

  • TOKYO
  • ROPPONGI
  • RESTAURANT
  • The ‘M’ may not stand for McDonalds, but Michelin! In a country that prides itself on the most Michelin restaurants on the planet, it’s no surprise that even their fast food restaurants will go the high-end route. Welcome to Restaurant “M”, McDonald’s entry into this high-end dining extravaganza. This is not Mcdonald’s first entry into high-end dining, however. This was first attempted in Australia where diners ordering selected promotional items had the option of getting it delivered to their table with cutlery and a plate. Of course, the Tokyo version takes it over the top!

    Dining Experience

    mcdonalds-fancy

    Restaurant M captured the public’s imagination by taking our favorites from chicken McNuggets to french fries and giving it a makeover. No detail is spared, from the chinaware to the fancy tablecloths and tableware it is quite impressive. Unfortunately, it was only a one-time pop-up experience, on July 27th, 2015, where guests were treated to a five-course tasting menu. The first course, featuring the potatoes used in their iconic fries, has been turned into vichyssoise or chilled potato leak soup and a gelatin-like aspic of salad adapted from the usual menu.

    Platter of Patties

    mcdonalds-patties

    Next five kinds of patty “pincho” of what looks like a burger, chicken nuggets, and fillet of fish/shrimp were presented on toothpicks complete with high-end dipping sauces. This was followed by a deconstructed fresh Mac burger (choice of chicken, beef, or fish). Dessert took the classic oreo Mcflurry and added fresh fruit on a fancy serving dish. Tea and coffee were served on fancy plates and utensils completing the meal.

    mcdonalds-dessert

    10 groups of 20 lucky Japanese guests were selected through the McDonald’s promotional website (out of 8300 entries!) and invited to the Roppongi Hills McDonald’s branch. The event was a promotional tie-in to their summer “Fresh Mac” menu. It was a success though most guests missed the simplicity of the usual happy meal they have come to love. Here’s hoping they bring it back anew for us to experience soon!

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