What to Buy in Hokkaido in 2018: 40 Mostly Edible Souvenirs from Japan’s Snow Country!

  • Hokkaido, the largest prefecture in Japan, is in the north of the country, and is a vast and beautiful area attracting many tourists throughout the year. It is mostly famous for its natural scenery, perfect skiing conditions, and delicious fresh seafood.

    However, there is a lot more to Hokkaido than meets the eye. This is an area which is markedly different from the rest of Japan. Visitors to Japan often visit the area for skiing and other snow-related activities. If you are visiting, you may well want to seek out some edible unique souvenirs to take home, or to give as gifts to family and friends.

    Hokkaido has many great edible souvenir and gift ideas, including wonderful sweet treats you can bring home. Hokkaido is famous for its fresh milk and ingredients, so check out this absolutely delicious list of tasty things you can get in Hokkaido!

    1. Caramel Series

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    For those who really love Japan’s unique flavors of Kitkats, Cola drinks, and the like, the sheer variety of caramel flavors will be a very pleasant surprise.

    They can be seen as collector’s items with more flavors than you can count. Soup curry caramel, Genghis Khan caramel, even “normal” flavors, you name it! Oh, and they are all Hokkaido-made: even better!

    2. Asunaro Farming Yogurt

    This delicious natural yoghurt is totally sugar-free but just as delicious! It is made from the milk of grass-eating cows which are bred in a healthy environment. The cows come from the Tokachi area of Hokkaido which is known for its fresh air and very low pollution.

    You can really taste the difference, and this yoghurt tastes really fresh. It is a very popular product and best brought from Hokkaido where it will be the freshest.

    Asunaro Farming Yoghurt *Japanese only

    3. Jaga Pokkuru

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    Calbee is a popular potato chip manufacturer, and is known as the King of Chips! Jaga Pokkuru chips can be found all over Japan, but they are made from potatoes grown in the fields of Hokkaido. Hokkaido potatoes are famous for being tasty and versatile.

    These potato chips are so crispy and delicious, you won’t want to stop eating them! You can get them in several great flavors and enjoy them any time!


    4. “Beauty” Wine

    Popular among beauty-conscious people, these fruity wines are a luxurious blend of wine with added collagen, hyaluronic acid, and Vitamin C. It’s supposed to keep your skin supple and your body healthy!

    You’ll also love the cute drawings of Japanese girls on the bottle. If you fancy a drink or two (or three) but want to feel like you are being healthy too, look no further than this great tasting guilt-free product. The ingredients are from Hokkaido, giving the wine a fresh and crisp taste.

    Tanaka Shuzo Brewery

    5. Sapporo Times Square

    This is probably going to be the softest and creamiest sponge cake you will ever have, definitely in Japan! It is a luxurious and fresh cake with custard cream on the inside.

    You can find this tempting snack at Sapporo Ekimae (station), Odori, or Susukino. If you happen to be in the Sapporo area, head to one of these places to give this cake a try!


    6. Buono Buono Cheese Cake

    Buono Buono is a popular and well-known cheesecake store in Sapporo, and attracts many customers to try its indulgent treats.

    It features more than 20 different varieties of cheesecakes, some of which are very unique. A particular favorite is the cheese cream puff, which is soft, creamy, and fresh, and the highly recommended ‘Kaese’ flavor cheese cake.

    Come to this amazing cheese cake store for some classic flavors alongside wacky but delicious japanese creations!

    Buono Buono

    7. Sweet Potato (Cranberry)

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    This snack is delicious and quite big, and the size may surprise you at first! But it is well worth filling your stomach for!

    It features fresh sweet potato which has been baked and formed into a delicious pastry. You can find it in a store called Cranberry in obihiro City,, which prides itself on Hokkaido-made sweet potato baked sweets and snacks.


    8. Haskapp Jewelry

    If you are specifically looking for edible souvenirs to take home or give as gifts, Haskapp Jewelry is the perfect product! These are exquisite cookie sandwiches, and have butter cream and blueberry in the middle of them.

    The taste is slightly sweet and slightly sour, making them a great combination of creamy and sweet with a bit of a kick! They are perfect as a unique gift!


    9. Dream Balloon Cream Puffs

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    As you can only find this in the New Chitose Airport, the “cup” cream puffs are usually a must buy!

    The crispy outer layer combined with a chewy interior makes a beautiful collaboration. Don’t forget to check it out when you are at the airport!


    10. Kinotoya Baked Cheese Tart

    Made of a tempting three-cheese blend, these crispy cheese tarts melt in your mouth at the first bite!

    These are also available at the New Chitose Airport, so be sure to get them on your way home! They taste amazing and feature fresh Hokkaido-made cheese!


    11. Chocolatier Masale Chocolate

    Candy for your eyes and mouth, who would have thought? These plaid and heart shaped patterned chocolates seem just like details you would find on a piece of clothing or nice furniture!

    These would make perfect souvenirs for loved ones, and they are also quite popular as Valentine’s Day gifts! They taste amazing and will impress anyone you give them to!

    JR Tower Paseo

    12. Steiff and Lloyds Praline Chocolate

    Another item that is limited to New Chitose airport is this box of cute bear-shaped chocolates, which you can get at Steiff Nature World, a stuffed-animal museum in the airport.

    Each box contains six delicious chocolates in strawberry and lemon flavors. They are so delicious and look amazing, so would also make a perfect gift!

    13. Yukiyakonko

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    Individually packaged inside the box, these bitter chocolate biscuits sandwich a sweet white chocolate center and can make the perfect souvenir to pass out to your friends!


    14. Royce Nama Choco

    You may already know about the famous Royce chocolates, as you can not only find them in Hokkaido but other airports around Japan.

    Royce chocolates are loved all over Japan, and are great tasting and good value for money. Made with fresh ingredients from Hokkaido, chocoholics will love them!


    15. Potato Chip Choco

    Also made by the ‘King of Nama Choco’ that is Royce’, the unexpected but wonderful blend of salty chip and sweet choco might actually be your next serious addiction!


    16. Ganso Tokibi Choco

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    For all the sweet teeth out there, Ganso Tokibi Choco is a super-sweet chocolate bar covered in Hokkaido corn and coated with indulgent white chocolate.

    You can experience all the flavors of Hokkaido in one bite! They would also make a tasty and unique gift!

    Ganso Tokibi Choco *Japanese only

    17. Hokkaido Horse Oil Soap

    Hokkaido is famous for its healthy, strong, and handsome horse breeds roaming its fields and meadows.

    As a result, you can find a nice selection of horse oil products in the area, including great soap. Horse oil is known to be very healthy and nourishing for the skin, and also a fantastic and effective hair moisturizer.

    18. Sapporo Kinako Yaki Chocora

    #きなこ焼きショコラ #きび砂糖 #おやつ 気になってた〜

    Watanabe Keikoさん(@xoxo.suzutetsu)がシェアした投稿 –

    Surprisingly, it is a grilled meat place that runs the patisserie which has created this chocolate masterpiece. This wonderful sweet actually won the Sapporo Sweets 2015 Grand Prix, and for good reason.

    Taking inspiration from the starry night sky as an original concept, Kinako is mixed in with creamy white chocolate and soy, and topped with pearl sugar to create the lovely starry image!


    19. Dorayaki

    At first glance, it might be possible to mistake this special dorayaki as American style s’mores! Sandwiched between the two flour mini-pancakes are rum-flavored cream and azuki red beans. It is seriously delicious!

    When you take a bite, the soft texture and sweetness will take over your taste buds! After all, this isn’t your average dorayaki. Try and sample this unique creation if you are in Hokkaido!


    20. Siretoco Factory Kawaii Donuts

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    These cute and sweet donuts are baked in Hokkaido honey. They are nicely made with animal faces sticking out from the middle of them, which are so adorable you (almost) won’t want to eat them!

    These Hokkaido made delights are very popular and you can find them at Tokyo Station and Ueno Station, as well as in Hokkaido.

    Siretoco Factory

    21. Bin De Fromage

    This is one of the most popular choices at Otaru Pastry Shop Letao. It is a double layered dessert consisting of baked cream cheese and mascarpone cheese. It is a cheesy and sweet slice of heaven!

    It also looks great, put into an elegant glass bottle which you are welcome to keep for memories of deliciousness!


    22. Maron Coron

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    A long time best seller of Otaru Amato confectionary store is Maron Coron, a sweet sandwich with a delicious chocolate coating. It comes in almond, cheese, cacao and other yummy flavors!

    Otaru Amato

    23. Hokkaido White Raspberry

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    With its lovely girlish visuals, there is no denying that these cookies are bound to be popular with many people!

    It has a gorgeous sweet taste which is made of a white chocolate coating with corn puffs and dainty little raspberry crumbs. Heaven on earth!

    Bon Bon Seika *Japanese only

    24. Shiroi Koibito Chocolate

    Basically what Hokkaido is known for, you can’t go wrong with Shiroi Koibito “white lover” chocolate. Despite the odd name, it’s a very elegant thin vanilla-flavored cookie sandwich with a soft white chocolate layer inside. Be prepared to have your friends coming back for more!


    25. Strawberry Choco White

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    So…you know about chocolate dipped strawberries, but did you know about these white chocolate goodies? The slight sourness of these freeze-dried strawberries and the sweet white chocolate perfectly represents Hokkaido to a T.

    26. White Black Thunder

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    Black Thunder is one of the most popular chocolate snacks you can find in your local convenience store, so it’s no wonder Hokkaido has their own white-chocolate version limited to the land of famous Hokkaido milk. As the cost is quite cheap and the small size quite convenient, this could be that perfect gift or….your own afternoon tea snack.

    BlueSky*Japanese only

    27. Special Kitkats

    The Kitkat craze is still going strong. Collect them all at Hokkaido’s airport: blueberry cheesecake, uji matcha, you name it, they have it!

    28. Hokkaido Instant Ramen

    Although yes, Japanese ramen pretty much tastes good all over the country, of course each area has their own specialty.


    29. Dried Scallop

    Hokkaido is near the ocean so of course the area is very famous for seafood, especially crab and the dried variety like scallop! These dried scallops would go well with your favorite alcoholic drink.


    30. Hokkaido Hidaka Milk

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    You may already know that Hokkaido milk is famous! Hidaka milk is recommended for its freshness and convenience as you can buy it in any conbini!

    31. Double Fromage

    The name refers to this delicious double layered fluffy cheesecake! It’s unlike any other baked cheesecake you have ever tasted, as its blend of cream cheese and mascarpone cheese go together perfectly!


    32. Furano Yukidoke Cheesecake

    So popular it was even introduced on a TV show, this cheesecake was made to resemble the snow-covered grounds of Hokkaido. The slight sourness of grape jam, cinnamon, thick cheese over a tart tastes so divine!

    Furano Kaneshin Shinya

    33. Cheese Omelette

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    As it sells out at New Chitose Airport every evening, this just shows how this souffle-type of cheesecake is a big hit. It melts in your mouth just like a fluffy omelette though it has maple and baked chocolate flavoring.

    Cheese Omelette *Japanese only

    34. Hokkaido Cookie (YOSHIMI)

    Using Hokkaido butter and flour to achieve the crispy texture, there is also a flavor using freeze-dried strawberry with white chocolate! Great for those with a sweet tooth!

    Hokkaido Cookie (YOSHIMI)

    35. Hokkaido Milk Castella

    Produced by a world famous pastry chef, these castella are unlike any other because they were made with the purest of Hokkaido milk.

    Hokkaido Milk Castella *Japanese only

    36. Sanpouroku

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    Sanpouroku, made by Ryugetsu, a quality maker of confectionaries whose stores can be found all over Japan, is a baumkuchen with a milk and white chocolate coating. All ingredients are from Hokkaido which makes it a very authentic gift!

    Ryugetsu*Japanese Only

    37. Daiheigen

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    The most buttery madeleine you will ever taste, its rich taste is made with generous amounts of Hokkaido butter. If you’re a Madeleine fan, this is to die for!


    38. Sapporo Okaki Oh! Yakitokibi

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    Another favorite of Hokkaido locals is this snack with a funny sounding name! Made from Hokkaido corn, this crispy snack made from Japanese mochi rice is an addictive one!

    Sapporo Okaki Oh! Yakitokibi *Japanese only

    39. Caramel Kitchen’s Caramel Biscuit

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    If you ever thought a slab of caramel would go perfectly with a cookie biscuit, then you’ve gotta get your hands on these caramel biscuits! They must be refrigerated to ensure the best flavor.

    New Chitose Airport *Japanese only

    40. Hokkaido Cosmetics

    You can find many cosmetic products made of Hokkaido-originated ingredients, such as kelp, soap using lavender oils from Furano, skincare items made of honey, toiletries made of horse oil.


    So, after you are done savoring all of Hokkaido’s fresh edible goodies like ramen and crab, and if you are wondering what to bring back home to your family and friends, you can look over this list of all the wonderful things Hokkaido has to offer! Enjoy your trip!

    *Featured Image: jp.fotolia.com/