Easter in Japan, and how it is changing!

  • Easter is a worldwide celebrated holiday, especially in the west. No matter if celebrated for religion roots or just as a spring family holiday, it is popular among children and adults likewise.

    With Japan easily getting interested in foreign holidays, and celebrating them in their own unique way, it is surprising to notice, that Easter has so far not being targeted by brands and companies as one would suggest it might do.

    One explanation to this is, that Japan is usually focussing on promoting cherry blossom related events and products, and could make enough marketing just with that. But business never sleeps and especially in 2015, you could feel a very different approach supermarkets and their product lines tried. Many well-established sweet-makers have had a visual makeover with a special Easter design, without altering their contents. But some chocolate companies have even dared to promote certain Easter products, which are not sold on a regular base.

    The benefits: Easter has no specific date and is celebrated on a different date each year, that is why Japanese do not know when exactly Easter is and products and campaigns can be run longer. Tokyo Disney Land even steps over the line having an Easter themed park from April 2nd till June 23rd! Can you believe that? Easter Sunday was on April 5th and Easter Monday on April 6th, that’s it! Imagine celebrating Christmas up till February or March.

    But that is okay, since the Japanese have no clue what Easter actually is. Who would blame them? We enjoy the sweets and the sudden attention and wish everyone a Happy Easter 2015!

    Kit kat Easter edition


    Never disappointing with special editions, this bunny-ear-shaped chocolate bar is perfect for the holidays.

    Choco ball peanuts + Disney Pakkuncho


    Easter Happiness, as Morinaga promotes it, does not stop here: the famous choco balls and crunchy chocolate sweets with Disney characters have been popular this season!

    Koala’s March


    Lotte’s Koala bears are also sold in an Easter themed package.