Japan is known for its plethora of unique fashion that stands out from the crowd. There are many fashion stores that cater to different audiences who are into specific types of fashion. Among the clothing brands that stood out to the fashionistas are h.NAOTO and Milklim. They say that “fashion comes and goes,” and unfortunately, it seems like the type of clothes these stores are providing are no longer very popular among the crowd. With that said, it has been announced that the physical stores of h.NAOTO and Milklim will be closed down.
Naoto Hirooka, or h.NAOTO, is a fashion designer who founded the h.NAOTO fashion brand which achieved massive success in providing clothes in the style of Japanese punk, steampunk, Visual Kei, and gothic Lolita. He was also the designer of the dress worn by Evanescence’s Amy Lee for the 2004 Grammy Awards. Aside from that, he had also designed clothes for popular Japanese musicians like Gackt and S.K.I.N.
It was recently announced that the h.NAOTO Shinjuku Marui Annex and the h.NAOTO Laforet Shinjuku stores will be closed from the 31st of July, 2016 onwards. As for h.NAOTO+ in Osaka, it will be shut down on the 28th of August, 2016. Beginning from the 10th of July until the day of closing, the stores will only be opened on Fridays, Saturdays, and Sundays. Nevertheless, h.NAOTO, Sixh., and GRAMM products will continue to be sold online.
Milklim is a fairy kei brand which mainly sells clothes in pastel color scheme. The fashion style is sweet and simple that is suitable to be worn every day. Ribbons and frills are also common themes in their designs. The brand recently announced that Milklim Harajuku will cease its operations from 7 p.m. on the 24th of July, 2016. However, their items will still be available on their mail order site and at Kera stores all across Japan.
It is sad to see those fashion brands closing down their physical stores. Fortunately, their online stores will still be in operation so their fans can still continue to purchase their favorite styles of clothes. Hopefully, the brands will do better in the future!
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