The custom burger chain THE COUNTER opened for the first time in Japan on March 31, 2017 in Tokyo Midtown in Roppongi (六本木). THE COUNTER’s burgers can be found at 42 locations around the globe and has even reached the “20 hamburgers you want to eat before you die” list by GQ Magazine in the UK. Want to know what makes these burgers so irresistible? Let’s find out!
The reason for their success may well be thanks to the completely customizable burger experience that allows you to choose from over a million combinations so you can find the perfect burger for yourself! There are five types of patties, four types of buns, 13 cheese varieties, 22 different sauces and 25 extra toppings.
You are given an order sheet when you sit down and all you have to do is check off everything that you want in your burger. Thanks to this system there is no need for the awkward interaction with the waiter/waitress when you give them a long list of things you want.
You can choose from two styles: the “hamburger style” or the “salad style”. The hamburger style comes as a normal hamburger in a bread bun. Whereas, the salad style doesn’t come with a bun but is a bowl of salad with your patty and other toppings placed on top.
The price of the burgers is decided by the size of the patty. The six-ounce (170-gram) burger is 1,190 yen, the eight-ounce (227-gram) is 1,390 yen and the large 11-ounce (312-gram) is 1,590 yen. Even the smallest, six-ounce patties are a copious amount of food and are most certainly filling.
If you are someone who can’t make a decision when there are too many options, THE COUNTER also offers a list of signature burgers that you can order from to avoid the pressure of getting the perfection combination. Alternatively, you can make your own twist on the signature burgers.
THE COUNTER Burger
THE COUNTER Burger is the classic choice at THE COUNTER and consists of a 100% beef patty, blue bologne cheese, onion rings, lettuce, sautéed mushrooms, tomatoes, and garlic aioli sauce in a brioche bun.
The Sonoma Bowl
The Sonoma Bowl is one of the salad style items and is made up of baby mixed greens, quinoa, roasted cherry tomatoes matched with a patty, parsley and dil and topped with herb goat’s cheese.
The menu also has other items such as sandwiches, fries, salads, alcoholic beverages and non-alcoholic beverages. The customizable milkshakes are also extremely popular. You get to choose three flavors out of the 17 that are available to make your own custom drink. There are Japan-limited flavors such as citrus and matcha so be sure to try those out as well!
If you are looking for a burger eating experience that is completely catered towards your tastebuds, THE COUNTER is the place for you! If you are in the Roppongi area and looking for a place to have a filling meal, THE COUNTER is definitely worth a try.
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