Once again, the most awaited Tokyo International BarShow (東京 インターナショナル バーショー) + WHISKY EXPO JAPAN 2017 (ウイスキー エキスポ ジャパン 2017) will be holding its 6th annual celebration at the Prism Hall of Tokyo Dome City (東京ドームシティ プリズムホール) on May 13 and May 14, 2017. The theme for the 2017 event is “Bar Summit” and it will be gathering several bar experts who will be sharing their knowledge and skills on alcohol, whisky, beer, cocktails, and many more! The event drew 10,000 visitors in 2016 and is hoping to become just as successful this 2017.
This is the grandest event of the bar industry. It is a two-day event that celebrates the art of bartending. Every year, it features the appearance of top mixologists, bartending performances, and professionals and brand representatives from across the spectrum of cocktails, spirits, beers, whiskies and the like. It always draws attention from different enthusiasts across the globe. Previous events were held at the Belle Salle Shibuya Garden (ベルサール渋谷ガーデン) in 2013 and Tokyo Midtown (東京ミッドタウン) in 2012.
The Bar Summit is going to be held for two consecutive days and is mainly sponsored by the Cocktail Culture Foundation (カクテル文化振興会). The event is a chance for people to witness bar trade shows from different industries in every region. There will also be exhibition booths for guests to try different kinds of drinks and food.
The 2017 bar show is going to be backed by Scottish Development International, an international arm of the Scottish Government and Scotland’s Enterprise agencies. A special guest, Mr. Dave Broom, has been invited as a guest to the event. He formed the “Ambassadors of ISLAY” for the popular Scottish whisky brand, Islay. It is Mr. Broom’s task to spread the word to the Japanese people the wonders of Islay whisky.
Other international guests include Julie Reiner, a charismatic New York bartender and author. She is a leader and powerful influencer of the American bar industry, and you can see her skills at the event. Also one of the participants for NADESHIKO-CUP is Erika Oguri (小栗絵里加) from Algernon Sinfonia (アルジャーノン シンフォニア).
Advanced ticket price is 5,000 yen for one day and 9,000 yen for two days. These can be purchased at participating bars or online via DMM.E, eplus (Japanese only), and Ticket Pia. However, if you purchase tickets at the door, it will be 6,000 yen. Included in this price are the special drinks that you can try. Fancier options may cost extra.
The event will start at 11:00 AM and end at 6:30 PM.
Annual Bottles are also available at the event. In order to buy one, you have to present your BarShow Card. Do remember that your Whisky Live Card and old BarShow Card will not entitle you to purchase Annual Bottles. Items are only limited to one bottle per customer. The BarShow Card number and bottle’s serial number will be matched. The bottles are not meant to be auctioned off. If this happens, you will not be allowed to purchase Annual Bottles again.
This event only happens once a year so if you’re into bartending and like whisky, cocktail, beer, or any alcohol very much, you should definitely join the fun! The event is open to all people – from first-time alcohol testers to cocktail aficionados and whisky lovers.
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