Usually, when you think of LAWSON, you picture the convenience stores with the blue signboard which are scattered all across Japan. However, did you know that there are other LAWSON stores like LAWSON STORE 100 whose aim is to sell cheaper products? These niche stores target different demographics. If you are interested to know about them, have a read!
Most of us are familiar with 100-yen shops, especially those belonging to Daiso. There are many other 100-yen shops that are equally awesome selling different varieties of goods for such a low price. LAWSON entered this niche in 2005 by introducing LAWSON STORE 100. By the end of February 2016, their stores reached a record number of 809.
Branches of LAWSON STORE 100 are most likely to be found on the big island of Honshu, especially in the highly populated regions of Kanto and Chubu. The target demographic is small, urban middle-class families and senior citizens. The best thing about these stores is that they offer vegetables, fruits, and processed food items for only 108 yen each (after taxes).
NATURAL LAWSON is the elite division of LAWSON which is gaining popularity because of its commitment to environmental conservation. Here, you can find eatables, home and personal care products, drinks, and so on made from organic and direct-from-source raw materials and ingredients which are good for consumption.
You can now order groceries online through LAWSON FRESH, a friendly site that delivers what you want to your doorstep. There are literally thousands of various items listed on the online store for you to choose from at the comfort of your home.
The best thing about LAWSON FRESH is that you can avail discounts and even free shipping if your order exceeds 2,500 yen. You can also opt for automatic delivery so that you don’t have to order every time your weekly supplies run out.
There is no need to worry about the quality of the meat or any perishable good as proper care is taken in selecting the best products for their customers. On top of that, they have no quantity restrictions on products you can buy online, unlike regular brick-and-mortar stores which usually do not allow people to buy in excessive quantities.
LAWSON FRESH is one of the best online grocery sites in Japan to date, targeting the Internet community which has been growing significantly over the years.
LAWSON FRESH Website *Japanese only
In 2005, LAWSON invited people to pitch their ideas on niche markets. Out of hundreds of ideas, they were interested in a mart for kids where mothers could happily walk into and buy family needs. Thus, HAPPY LAWSON was introduced.
Currently, there are not many HAPPY LAWSON stores in Japan as the niche market is quite unpopular. However, you can find one at Yamashita Park in the harbor city of Yokohama. The store is very well designed with a room for kids to play and eat.
If you are a mother and would like to shop while your kids are having fun, this is the best convenience store to be. You can get anything you want here, from toiletries to toys.
The above four are just some of the unique LAWSON stores you can find in Japan. There are a few other rare ones such as Air LAWSON which targets shoppers at airports. How many of these LAWSON niche stores have you spotted in Japan? Which one is your favorite?