No Makeup, No Life!? What do the Japanese Think of Makeup?

  • Japanese people are generally regarded to be very good-looking, which is often attributed to good skincare. The key to the Japanese natural look lies within some ‘secret’ beauty products.

    Beauty is important, but in the process of pursuing good skin many people tend to omit or even forget to apply makeup. In many countries around the world, excessive makeup use is generally frowned up. But in Asia, makeup is often seen as the means to an end, with many famous instances of previously unattractive people being transformed through liberal makeup application.

    In Japan, the ideas behind beauty are a bit different. Makeup transformations aren’t something reserved for a few people, but is often part of many’s daily routines, where makeup is used to cover blemishes and accent natural beauty.

    Winter Christmas Coffret Sets 2018

    As winter approaches, a popular custom is gifting yourself or your friends with Christmas “Coffret” makeup sets, especially in Japan.

    First of all , what does Coffret mean?

    Coffret is originally a french word which can be translated as a small jewelry box. Since its debut in 2015, ‘Christmas Coffret’ has been a fairly popular term in search engine results.

    Hilton Tokyo Odaiba Website

    From Chanel, Lancome to SK II, every beauty company has disclosed their latest line-ups for the 2018 Christmas! Here are some top notch Japanese high brands you should never miss!

    B.A Lotion Precious Collection from POLA

    Pola is an award-winning Japanese cosmetics house renowned for its advanced skincare, cosmetics, and highest quality products. From long-term B.A series, the basic skin care items and the upcoming eye zone cream come with an original porch, which retails for ¥24,300.

    White Love Story Collection from JILL STUART

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    JILL STUART is an original brand from KOSE, which is also known for its ‘Sekkisei(雪肌精)’ brand. The package is designed with an image of the snowy winter urban landscape filled with love stories; every item has ‘a secret heart’ on them. With its snowy crystal floral fragrance, giving off a pleasant sweet scent , you`ll feel like a princess!

    For more details:
    Jill Stuart Website*Japanese Only

    Japanese attitude when it comes to beauty. Background

    In Japan, it is sometimes considered rude to go to a white-collar job wearing any makeup. Many Japanese people believe strongly in first impressions, and not wearing makeup can be seen as not putting effort into a good presentation. Japanese women have to wear makeup when going on job hunts. However, Japanese people won’t really think you’re lazy just because you have a bare face. They hold different makeup standards for foreigners, who might come from a different makeup culture.
    It definitely isn’t fair, but women are more able to use makeup than men.
    Let me tell you… there are quite a few men who are jealous of it. Not that they can not use makeup, but more for not having the possibility to cover up a pimple, especially if it’s on the top of your nose,same goes for dark circles.
    So, in Japan, if you have a way to cover up your tired face, but choose not to use it, some may consider it rude, especially when you’re at work ; it can be seen as neglecting your appearance since you are dealing with customers. It’s a similar case to not taking care of a bad hair day by using the excuse, “This is how my hair looks naturally.”