Dogo Onsen Honkan Exhibition: Reborn like a phoenix from the Ashes

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  • One of the most noticeable events at the end of this March is the exhibition of a famous onsen spot called Dogo Onsen Honkan in Ehime Prefecture, Matsuyama City. This exhibition is held on the upper floor of the luxury shopping center Ginza Mitsukoshi, from March 27th to March 31st.

    Author’s photo


    Representing for the opening ceremony of the exhibition is the Mayor of Matsuyama City – Mr. Nozomi Katsuhito, the Production Manager of Tezuka – Mrs. Tezuka Rumiko and a popular seiyuu/ 声優 (voice actress), born in Ehime Prefecture – Ms. Mizuki Nana.

    Mrs. Tezuka and Ms. Mizuki have cooperated to produce a promotional anime movie for Dogo Onsen Honkan.

    Dogo Onsen Honkan: Japan’s Oldest Hot Spring

    Considered as one of the symbols of Matsuyama City, the Dogo Onsen Honkan is pretty popular among the locals, however still not so well- known between domestic and foreign tourists.


    Although a part of the onsen is currently in a process of preservation and renovation, this onsen is still operated and strives to attract more tourists by using the latest light performance technology, announcing its multilingual website, creating and developing a brand image etc.


    By this exhibition, the organizer would like to promote the “charm of one of the top 10 most beautiful onsens in Japan”, as well as to convey the message of the project Dogo REBORN – using the image of phoenix that was reborn from ashes in order to particularly express the desire of Dogo Onsen Honkan ‘s revival after 125 years old and Matsuyama City’s tourism industry in general.

    What to see in the Dogo REBORN exhibition

    In this exhibition, you may observe Dogo Onsen Honkan‘s hundred-year-old signs and special Oni tiles, as well as the unique architecture of the hot springs given through a detailed model and videos using super digital cameras 4K. In addition, you can also enjoy free traditionally local cuisine such as beautiful and delicious snacks.


    The exhibition also briefly introduces a short anime movie with some very cute characters, together with a background of Dogo Onsen Honkan, telling the story of the gods who are looking for to cure themselves by using hot springs.

    The film will be released on May 24th, 2019, via the official Youtube channel of Ponycanyon.


    Besides, you can also access information about the Matsuyama City such as interesting activities and tourist sites, as the organizers provide free travel guide in many languages like English, Korean etc.

    You will also get some helpful information about access to the onsen,  as well as a one-day/ short-stay tours which are currently being promoted. Furthermore, there is a lucky draw event with a trip to Dogo Onsen Honkan for 2 people as a first prize and also other side prizes.

    What to experience in Dogo Onsen Honkan

    Dogo Onsen Honkan may bring you the best onsen bath experience compared to any other any luxury onsen and is all the comfort at an affordable price. Please check out the the ticket price here. Reservation is available via this website as well.

    While soaking and relaxing in the pure hot water, you can enjoy the beautiful traditional Japanese architecture, which was designed by Matahachiro Sakamoto – the architect of the family in charge of designing the Matsuyama Castle.

    In addition to outdoor and indoor public bathing areas, Dogo Onsen Honkan also has well-designed separate rooms for those who are in love with hot springs,however keen on privacy. You can also take a break after, in the public lounges, or try the traditional snacks available there.

    Furthermore, Dogo Onsen Honkan performs a digital light show every night from 18:00 to 21:30 (about 15 minutes per session) with the setup from NAKED – the leading company in creating art with LED lighting technology.

    The Dogo REBORN exhibition is a bridge that leads you to the gorgeous Dogo Onsen Honkan and Matsuyama City. Taking some time to visit this free exhibition will give you an understanding of the area as well as the great, unfortunately not so well-known(for now) onsen.

    And just like me, you may want to start planning for a trip to Dogo Onsen Honkan right after visiting the exhibition.