It’s Here! Super Nintendo World Opening to Put Pressure on the Disney Resort

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  • It’s finally here! After all the anticipation, Super Nintendo World has officially opened.
    At first, with the government’s Go To Travel Campaign suspension and subsequent states of emergency, it came as a surprise that Universal Studios Japan (USJ) was not moving the opening date of the Super Nintendo World. As the saying goes, the show must go on, and USJ was ready to give Japan an incredible show.

    by Martin Danker

    If you haven’t had a chance to see just how incredible Super Nintendo World looks, here’s the official clip from Universal Studios Japan:

    When Universal Studios Japan (USJ) announced that they would open an area devoted to Nintendo, there was a lot of speculation as to how it would end up looking and which Ninteno names it would feature. Needless to say, the final product looks beyond spectacular. The attention to detail is so meticulous that at first glance the area does not even look real. Instead, one could think that they were just seeing some great graphics.

    And that is exactly what has made the project even more exciting and successful prior to its February 4th opening. The newly built area has managed to truly bring the world of the Super Mario series to the world and its fans without compromising its aesthetics. In other words, Super Nintendo World feels as if you had entered a video game.

    Even queuing for hours at Bowser’s Castle looks like something people will gladly endure just to absorb all the details:

    In Japan, the Tokyo Disney Resort had been an indisputable winner for years when it came to attendance numbers and the quality of attractions until USJ unveiled the Wizarding World of Harry Potter and other series of changes that brought beloved Japanese characters to the park. These strategies paid off immensely, making the park’s annual attendance increase by the millions, surpassing Tokyo DisneySea for the first time ever in 2015. It would take Tokyo DisneySea two years to surpass USJ once again, but the attendance gap that separates both parks continues to be very small.

    The Wizarding World of Harry Potter and USJ’s moves came to show that with the right strategies USJ could put pressure on the behemoth that is the Tokyo Disney Resort, and that is a good thing for consumers.

    The competition saw the Tokyo Disney Resort up their game as well, announcing the opening of new attractions and areas that would keep fans interested and those who could choose to take their families to other theme parks wanting to opt for the Tokyo Disney Resort instead.

    As such, it was not surprising that a few years after the 2015 announcement about the partnership between Nintendo and Universal Studios was followed by the Tokyo Disney Resort’s announcement of their ultra-large and ultra-expensive expansion at DisneySea.

    Just a few months ago, Disneyland opened the Enchanted Tale of Beauty of the Beast to much fanfare, and last year saw the opening of Soaring: Fantastic Flight at DisneySea. Considering the popularity of Beauty and the Beast and Nintendo, it’s safe to say that Tokyo Disneyland and USJ will continue to see large numbers of guests once the pandemic comes to an end.

    As for the much beloved DisneySea, which many consider to be the best theme park in the world, its Fantasy Springs expansion is set to open in 2023.

    These expansions continue to show that the success of two different companies and the competition between them leads to more innovation, and better products and experiences for consumers. The clear winners here are Japanese guests.

    *Featured Image by universal_studios_japan on Instagram
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