Hidden Meanings in the Japanese Company Logos

  • Companies spend millions of dollars on developing unique logos and designs for representing their businesses and products. Designers spend hundreds of hours to draft the best possible design to satisfy their clients. World famous brands are known for having secret meanings in their logos, or designs, that are not seen at first glance. But once discovered, they can not bee unseen.

    Japanese brands and companies are no different: their logos have meanings and sometimes they can even bee separated into individual components. You might already know some, but how about these? Let’s have a look at the most famous logos of Japanese companies!


    Japan’s biggest car maker obviously has a “T” in its logo. But did you know that the company’s complete name is hidden within the logo? From “T” to “A”, all letters are inserted into one emblem.


    The sixth biggest Japanese automaker and the sixteenth biggest worldwide by production, Mitsubishi’s logo looks like a propeller, a wind turbine, or just plain random. But of course, there is a deeper meaning hidden as well: Mitsubishi’s literal translation is “three diamonds” (“mitsu”= three and “bishi”=diamonds).



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    Sony’s VAIO seems to simply be a fancy version of the letters, a bit minimalized. But it is more than that: the logo also represents the combination of analog and digital technologies. The analog wave is forming the first two letters; V and A, whereas a binary code is represented by the last two letters, I and O.


    Last but not least: Hitachi’s logo. The company is highly diverse, operating up to eleven business segments, electronic equipment and automotive systems just to name a few. Scrutinising the logo one will probably first think of crosshairs. If you happen to have studied kanji, here is a hint: Hitachi written in Japanese is 日立. Combine them and put in a circle and you will have the company’s logo!

    *Featured Image: jp.fotolia.com/