What to Buy in Hokkaido: 40 of the best Souvenirs from Japan’s Snow Country!

  • Hokkaido, the largest prefecture in Japan, is located in the northernmost of Japan`s main islands and is a vast and beautiful area attracting many tourists throughout the year. It is mostly famous for its natural scenery, perfect skiing conditions and delicious fresh seafood.

    However, there is a lot more to Hokkaido than meets the eye. This is an area which is markedly different from the rest of Japan. Visitors to Japan often visit the area for skiing and other snow-related activities. If you are visiting, you may well want to seek out some edible unique souvenirs to take home or to give as gifts to family and friends.

    Hokkaido has many great souvenir and gift ideas, including wonderful sweet treats you can bring home! Hokkaido is famous for its fresh milk and ingredients, so check this list for the best gift ideas for your family or friends:

    1. Shiroi Koibito Chocolate

    Basically, when you say Hokkaido souvenir, Shiroi Koibito (white lover) chocolate comes to mind. For some, the name might sound a bit odd, but personally I find it very romantic and it kind gives off an image of something pure like snow does. It is also a very elegant thin vanilla-flavored cookie sandwich usually with a soft white chocolate layer inside, but you can also find the dark chocolate layer version of it.
    It is definitely the perfect gift for your beloved ones and after they`ll try it once, they`ll ask for
    more !

    Shiroi Koibito Website

    You can also find more details about sweets you can try if you visit the Shiroi Koibito Park in the link below:

    Japan Info Website Shiroi Koibito Sweets Article

    2. Royce Nama Choco

    You may already know about the famous Royce chocolates, as you can not only find them in Hokkaido but other airports around Japan.

    Using the finest ingredients of Hokkaido, it is an exquisite chocolate loved by all chocoholics, so I guarantee you won`t regret buying it!

    Also, Royce` also brings you the Advent Calendar , a perfect gift for the winter season!

    In December, you can buy the Royce` Advent Calendar and enjoy a sweet treat everyday in a variety of assortments(either bitter chocolate, strawberry chocolate, chocolate biscuits , matcha flavor etc.), so how about a sweet present for you family and friends?

    Royce` Website

    3. Jaga Pokkuru

    A post shared by Chen Yi Jyun (@jyun791004) on

    Calbee is a popular potato chips manufacturer, well-known as the King of Chips! Jaga Pokkuru chips can be found all over Japan, but they are made from potatoes grown in the fields of Hokkaido.

    Hokkaido potatoes are famous for being tasty and versatile, so these potato chips are, of course, super crispy and delicious,so you`ll soon become addicted ! You can get Jaga Pokkuru in several great flavors and enjoy them any time!

    Calbee Website

    4. Otaru Bijin – Junmai Ginjo the “Beauty” Wine

    Popular among beauty-conscious people, these fruity wines are a luxurious blend of wine with added collagen, hyaluronic acid and Vitamin C that are supposed to keep your skin supple and your body healthy!
    The ingredients of the Junmai Ginjo sake are from Hokkaido, area that makes grape cultivation very suitable due to the cool climate. This Otaru wine is very refreshing, the freshness being given by its fruity flavors: melon, pear and tropical juice .

    You’ll also love the cute details on the bottle featuring a beautiful drawing of a girl in Kimono. If you fancy a drink or two (or more) but want to stay healthy and you`re scared of alcohol ruining it, this product is your guilt-free option.

    Tanaka Shuzo Brewery Website*Japanese Only

    5. Sapporo Times Square

    This is probably going to be the softest and creamiest sponge cake you will ever have! A delicious cake with custard cream on the inside, a perfect treat for you, your family and friends !

    You can find this tempting snack at Sapporo Ekimae (station), Odori, or Susukino. If you happen to be in the Sapporo area, head to one of these places to give this cake a try!

    Kakasha Website*Japanese Only

    6. Buono Buono Cheese Cake

    Buono Buono is a popular and well-known cheesecake store in Sapporo, and attracts many customers to try its indulgent treats.

    It features more than 20 different varieties of cheesecakes, some of which are very unique. A particular favorite is the cheese cream puff, which is soft, creamy, and fresh, and the highly recommended ‘Kaese’ flavor cheese cake.

    Come to this amazing cheese cake store for some classic flavors!

    Buono Buono Website*Japanese Only

    7. Sweet Potato (Cranberry)

    A fresh sweet potato which has been baked and formed into a delicious pastry; a fulfilling size and definitely worth trying!
    You can find it in a store called Cranberry in Obihiro City, which prides itself on Hokkaido-made sweet potato baked sweets and snacks.

    Cranberry Sweet Potato Website
    *Japanese Only

    8. Haskapp Jewelry’『ハスカップジュエリー』

    If you are specifically looking for edible souvenirs to take home or give as gifts, Haskapp Jewelry is the perfect product! These are exquisite cookie sandwiches with butter cream and haskapp berries in the middle of them.

    The taste is slightly sweet and slightly sour, making them a great combination for a unique gift!

    Haskapp Jewelry Website *Japanese Only

    9. Dream Balloon Cream Puffs

    A post shared by ふーこ (@fuukchan528) on

    As you can only find this in the New Chitose Airport, the “cup” cream puffs are usually a must buy!

    The crispy outer layer combined with a chewy interior makes a beautiful collaboration. Don’t forget to check it out when you are at the airport!

    Kitakaro Website *Japanese Only

    10. Kinotoya Baked Cheese Tart

    Made of a tempting three-cheese blend, these crispy cheese tarts melt in your mouth at the first bite!

    These are also available at the New Chitose Airport, so be sure to get them on your way home! They taste amazing and feature fresh Hokkaido-made cheese!

    Kinotoya Sweets Website*Japanese Only

    11. Chocolatier Masale Chocolate

    Candy for your eyes and mouth, who would have thought? These heart shaped patterned chocolates are the perfect souvenirs for loved ones, and they are also quite popular as Valentine’s Day gifts! They taste amazing and will impress anyone you give them to!

    JR Tower Paseo Website *Japanese Only

    12. Steiff and Lloyds Praline Chocolate

    Another item that is limited to New Chitose airport is this box of cute bear-shaped chocolates, which you can get at Steiff Nature World, a stuffed-animal museum in the airport.

    Each box contains six delicious chocolates in strawberry and lemon flavors. Delicious and cute, the perfect gift, right?

    13. Yukiyakonko

    A post shared by sanohitomi (@sanohitomi17) on

    Individually packaged inside the box, these bitter chocolate biscuits sandwich a sweet white chocolate center and can make the perfect souvenir to pass out to your friends!

    Rokkatei Website

    14. Asunaro Farming Yogurt

    This delicious natural yogurt is totally sugar-free but just as delicious! It is made from made from good quality cow’s milk and is very nutritious and healthy!
    The cows are from the Tokachi area of Hokkaido and are bred in a very good environment as the area is well-known for its fresh air and very low pollution.

    You can really taste the difference and this yogurt tastes really fresh. It is a very popular product and will make a great souvenir!

    Asunaro Farming Yoghurt *Japanese only

    15. Potato Chip Choco

    Also made by the ‘King of Nama Choco’, Royce’, the unexpected but wonderful blend of salty chip and sweet chocolate might actually be your next serious addiction!

    Royce’ Website

    16. Ganso Tokibi Choco

    A post shared by てんちゃん (@soto1016yama) on

    For all the sweet teeth out there, Ganso Tokibi Choco is a super-sweet chocolate bar covered in Hokkaido corn and coated with indulgent white chocolate.

    You can experience all the flavors of Hokkaido in one bite! They would also make a tasty and unique gift!

    Ganso Tokibi Choco Website *Japanese only

    17. Hokkaido Horse Oil Soap

    Hokkaido is famous for its healthy, strong, and handsome horse breeds roaming its fields and meadows.

    As a result, you can find a nice selection of horse oil products in the area, including great soap. Horse oil is known to be very goodand nourishing for the skin, also a fantastic and effective hair moisturizer.

    18. Sapporo Kinako Yaki Chocolat

    Surprisingly, it is a grilled meat place that runs the patisserie which has created this chocolate masterpiece. This wonderful sweet actually won the Sapporo Sweets 2015 Grand Prix, and for good reason.

    Taking inspiration from the starry night sky as an original concept, Kinako is mixed in with creamy white chocolate and soy, and topped with pearl sugar to create the lovely starry image!

    Tokuju Website

    19. Dorayaki

    At first glance, it might be possible to mistake this special dorayaki as American style s’mores! Sandwiched between the two flour mini-pancakes are rum-flavored cream and azuki red beans. It is seriously delicious!

    When you take a bite, the soft texture and sweetness will take over your taste buds! After all, this isn’t your average dorayaki. Try and sample this unique creation if you are in Hokkaido!

    Kinotoya Website *Japanese Only

    20. Siretoco Factory Kawaii Donuts

    A post shared by rumiko (@rumiko0419) on

    These cute and sweet donuts are baked in Hokkaido honey. They are nicely made with animal faces sticking out from the middle of them, which are so adorable you (almost) won’t want to eat them!

    These Hokkaido delights are very popular and you can find them at Tokyo Station and Ueno Station, as well as in Hokkaido.

    Siretoco Factory Website *Japanese Only

    21. Bin De Fromage

    This is one of the most popular choices at Otaru Pastry Shop Letao. It is a double layered dessert consisting of baked cream cheese and mascarpone cheese. It is a cheesy and sweet slice of heaven!

    It also looks great, put into an elegant glass bottle which you are welcome to keep for memories of deliciousness!

    Letao Website

    22. Maron Coron

    A post shared by tabu4649 (@tabu4649) on

    A long time best seller of Otaru Amato confectionery store is Maron Coron, a sweet sandwich with a delicious chocolate coating. It comes in almond, cheese, cacao and other yummy flavors!

    Otaru Amato Website *Japanese Only

    23. Hokkaido White Raspberry

    A post shared by 阿部真紀 (@donguriabemaki) on

    With its lovely girlish visuals, there is no denying that these cookies are bound to be popular with many people!

    It has a gorgeous sweet taste which is made of a white chocolate coating with corn puffs and dainty little raspberry crumbs. Heaven on earth!

    Bon Bon Seika Website *Japanese only

    24. Caramel Series

    A post shared by chiko (@chikojw) on

    For those who really love Japan’s unique flavors of Kit-kat, Cola drinks, and the like, the sheer variety of caramel flavors will be a very pleasant surprise.

    They can be seen as collector’s items with more flavors than you can count. Soup curry caramel, Genghis Khan caramel, even “normal” flavors, you name it! Oh, and they are all Hokkaido-made: even better!

    25. Strawberry Choco White

    A post shared by 🌟小宛🌺 (@ruru.202) on

    So…you know about chocolate dipped strawberries, but did you know about these white chocolate goodies? The slight sourness of these freeze-dried strawberries and the sweet white chocolate perfectly represents Hokkaido.

    26. White Black Thunder

    A post shared by 小食評。 (@smallfoodtalk) on

    Black Thunder is one of the most popular chocolate snacks you can find in your local convenience store, so it’s no wonder Hokkaido has their own white-chocolate version limited to the land of famous Hokkaido milk. As the cost is quite cheap and the small size quite convenient, this could be that perfect gift or….your own afternoon tea snack.

    BlueSky*Japanese only

    27. Special Kitkats

    The Kitkat craze is still going strong. Collect them all at Hokkaido’s airport: blueberry cheesecake, uji matcha, you name it, they have it!

    28. Hokkaido Instant Ramen

    Although yes, Japanese ramen pretty much tastes good all over the country, of course each area has their own specialty.
    If you want to share it with your beloved ones, you can also buy the instant version as a souvenir from Hokkaido!

    Kanitarou Website *Japanese Only

    29. Dried Scallop

    Hokkaido is near the ocean so of course the area is very famous for seafood, especially crab and the dried variety like scallop! These dried scallops would go well with your favorite alcoholic drink.

    Onomichi-no-kombutonya Website

    30. Hokkaido Hidaka Milk

    A post shared by I U A ∞ A U I (@iua_aui) on

    You may already know that Hokkaido milk is famous! Hidaka milk is recommended for its freshness and convenience as you can buy it in any konbini(convenience store)!

    31. Double Fromage

    The name refers to this delicious double layered fluffy cheesecake! It’s unlike any other baked cheesecake you have ever tasted, as its blend of cream cheese and mascarpone cheese go together perfectly!

    32. Furano Yukidoke Cheesecake

    So popular it was even introduced on a TV show, this cheesecake was made to resemble the snow-covered grounds of Hokkaido. The slight sourness of grape jam, cinnamon, thick cheese over a tart tastes so divine!

    Furano Kaneshin Shinya Website *Japanese Only

    33. Cheese Omelette

    A post shared by 🐭 (@_f_h_o_n_) on

    As it sells out at New Chitose Airport every evening, this just shows how this souffle-type of cheesecake is a big hit. It melts in your mouth just like a fluffy omelette though it has maple and baked chocolate flavoring.

    Cheese Omelette *Japanese only

    34. Hokkaido Cookie (YOSHIMI)

    Using Hokkaido butter and flour to achieve the crispy texture, there is also a flavor using freeze-dried strawberry with white chocolate! Great for those with a sweet tooth!

    Hokkaido Cookie (YOSHIMI)

    35. Hokkaido Milk Castella

    Produced by a world famous pastry chef, these castella are unlike any other because they were made with the purest of Hokkaido milk.

    Hokkaido Milk Castella *Japanese only

    36. Sanpouroku

    A post shared by Eiko (@eikooumi) on

    Sanpouroku, made by Ryugetsu, a quality maker of confectionaries whose stores can be found all over Japan, is a baumkuchen with a milk and white chocolate coating. All ingredients are from Hokkaido which makes it a very authentic gift!

    Ryugetsu*Japanese Only

    37. Daiheigen

    A post shared by マーリン☆ (@maaaaarin123) on

    The most buttery madeleine you will ever taste, its rich taste is made with generous amounts of Hokkaido butter. If you’re a Madeleine fan, this is to die for!

    Rokkatei Website

    38. Sapporo Okaki Oh! Yakitokibi

    A post shared by gocci23 (@gocci23_) on

    Another favorite of Hokkaido locals is this snack with a funny sounding name! Made from Hokkaido corn, this crispy snack made from Japanese mochi rice is an addictive one!

    Sapporo Okaki Oh! Yakitokibi Website *Japanese only

    39. Caramel Kitchen’s Caramel Biscuit

    A post shared by @miw__life on

    If you ever thought a slab of caramel would go perfectly with a cookie biscuit, then you’ve gotta get your hands on these caramel biscuits! They must be refrigerated to ensure the best flavor.

    New Chitose Airport

    40. Hokkaido Cosmetics

    You can find many cosmetic products made of Hokkaido-originated ingredients, such as kelp, soap using lavender oils from Furano, skincare items made of honey, toiletries made of horse oil.


    There are so many things you can buy as a gift if you come to Japan, but sometimes it might be hard to choose, so I hope my recommendations took a weight off your shoulder and offered enough information about the products so it would be easier to make a choice.
    Don`t forget your souvenirs from Hokkaido when you come to visit the are and enjoy your trip to Japan!

    *Featured Image: jp.fotolia.com/