The New Tokyo Olympics 2020 Logo has Officially Been Released!

  • Japan will be hosting the Olympics in 2020 and as per every Olympics event, a special logo is created to represent it and recently, the official logo for Olympics 2020 was released. So, take a look and see what you think about the new design.

    Previous logo design

    The previous logo that was released last year and created by designer, Kenjiro Sano, was very modern and stylish. However, soon after its release, it was accused of being a plagiarized design of the logo of a Belgian theater, Théâtre de Liège, that was created in 2013 by Oliver Debie. As you can see, the logos do look quite similar!

    According to Kenjiro Sano, he had never been to Belgium and had not seen the logo before, so did not admit to plagiarism at first. Later on, he and his team admitted to plagiarizing designs for some of the beer commercials. As it can be seen that the logo resembles the theater design and indicates plagiarism, International Olympic Committee prevented Japan use of the newly designed logo.

    New logo competition

    So, Japan then held a logo design competition to discover a new, original logo for the Tokyo Olympics. There are many great ideas by designers, such as this one above by Twitter user, @vivakankan, which utilizes the traditional fan symbol. If you are interested in looking at the many more creative designs for the Tokyo Olympics, see here.

    Upon receiving 14,599 entries, 4 designs were shortlisted which are:

    Design A: Harmonized Chequered Emblem by Asao Tokolo

    Design B: Connecting Circle, Expanding Harmony by Kozue Kuno

    Design C: Surpassing One’s Personal Best by Takaaki Goto

    Design D: Flowering of Emotions by Chie Fujii

    The winning design

    The winning design which was chosen as the official logo for Tokyo Olympics is Design A, which is the Harmonized Chequered Emblem created by designer, Asao Tokolo. The indigo blue checkered pattern represents “ichimatsu moyo” and is considered a traditional Japanese pattern. There are 3 variations of rectangles used to represent diversity. Many people think that Japan is playing it safe by choosing a pretty simple design as the official logo for Tokyo Olympics.

    However, this gif reveals something special about the logos, which is that the 2 logos can be morphed into each other simply by switching the position of the squares!

    So, what do you think of the official Tokyo Olympics logo? Personally, I prefer some of the other logo designs, but I’m not sure what the selection process was. However, this logo brings about the feelings of simplicity and harmony, and was certainly chosen after a lot of careful consideration!

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