Taste MATSUNOSUKE’s World-Famous Pies and Pancakes in Tokyo and Kyoto

  • There is an abundance of cafes in Japan that serve delicious pastries. From pies to cakes to bread, you name it, they have it. MATSUNOSUKE (松之助) is one of those cafes. With three branches across Japan, specifically, one in Tokyo and two in Kyoto, a visit to their cafes should be a must for people who love to eat sweets. Their delicious and sweet apple pies and pancakes are simply to die for. In this article, you will find out more about MATSUNOSUKE and their world-famous desserts.


    MATSUNOSUKE is a sweet shop produced by Akiko Hirano (平野顕子). The name “Matsunosuke” came from Hirano’s grandfather’s name who was a master in creating traditional Noh costumes. The desserts from MATSUNOSUKE blossomed from the friendship between Akiko Hirano and Cheryl Jean, a cooking specialist who Hirano met during an American exchange program.

    Akiko Hirano’s Profile

    Akiko Hirano is the one who produced the MATSUNOSUKE brand. She was born into a family of traditional Noh costume makers.

    For her education, she graduated from Notre Dame School (ノートルダム女学院) in Kyoto (京都) and from Eastern Connecticut State University. Hirano learned about traditional sweet-making while she was studying under Professor Jean Charol at the University of Connecticut in the New England region of northeastern United States.

    When Hirano graduated from university, she also acquired her Cake Diploma. Upon returning to Japan, she opened up her own shops. Hirano’s shops feature a cafe, a pantry store, and cake-making classes.


    All of the desserts baked at MATSUNOSUKE are selected from the menu of Hirano’s Dessert School, which she opened upon her return from New England. Also on the menu are some select items that Hirano mastered at The Culinary Institute of America cooking academy. All of the desserts are made with the highest quality of natural ingredients and are patiently made by hand.


    The first pancake house was opened in January 2010 in Nishijin (西陣), Kyoto. Due to its immense popularity, the pancakes were also made available in Tokyo. The pancakes in MATSUNOSUKE come in three different varieties and were inherited from the recipes of Cheryl Jean. Each order of pancake is made fresh every day. They are very fluffy with a smooth texture and are said to melt in your mouth.

    Apple Pies


    For apple pie lovers, you should definitely try MATSUNOSUKE’s pies as they have received rave reviews online! These apple pies are loyal to Kougyoku (紅玉) apples (Japanese apples that are similar to Cortland and Granny Smith apples). These apples are sliced and placed raw in the pie, which is then baked to perfection.

    New York Cheesecake

    If you are craving for some authentic New York cheesecake, then MATSUNOSUKE has one for you. Their cheesecakes have also received great reviews. Try them out for you to personally understand why!

    Other pastries on their menu include coffee cakes, scones, cookies, brownies, and biscuits. Make sure to try them out, too, when you visit the cafes!

    Other Services

    MATSUNOSUKE also offers baking classes and mail order delivery of their pastries.

    Baking Class

    The baking class that they offer is on how to make traditional baked sweets from New York. A maximum of only six people can attend per class in order to maintain a relaxing learning environment. All of the recipes in this class are in English. After the recipe has been explained, the attendees will make the cakes and they can take home the finished product. For more details on the class and reservation, they have advised interested people to contact any of their branches through a phone call.

    Mail Order

    MATSUNOSUKE delivers their pastries anywhere in the country. In this webpage, you will see a listing of the cakes they can make for you. For orders, please contact their Kyoto flag store, Cafe & Pantry Matsunosuke.


    You can taste these world-famous desserts at three branches in Japan. There is one cafe in Tokyo and two cafes in Kyoto.

    1. MATSUNOSUKE NY in Daikanyama, Tokyo

    MATSUNOSUKE NY is the branch store of the Kyoto flagship store. It is a New York-style cafe with a cake shop and cooking school. Just like the shops in Kyoto, the branch in Daikanyama, Tokyo also offers American-style apple pies and pastries. There have been lots of reviews about the food in this Daikanyama branch, and their apple pies are considered as one of the best in Tokyo.

    If you are lucky enough to be able to visit on a less crowded day, make sure to get a window seat at the cafe. Eating delicious pastries while enjoying the urban view is a wonderful way to spend your day.

    TEL: 03-5728-3868
    Store hours: 9:00 AM to 6:00 PM on weekdays, 9:00 AM to 7:00 PM on weekends and holidays (the pancake house is open until 5:00 PM)
    Closed on: Mondays
    Directions: 4-minute walk from Daikan-yama (代官山) Station


    2. Cafe & Pantry Matsunosuke in Kyoto

    This branch is the flagship store of MATSUNOSUKE. Aside from their pastries, they also sell cake ingredients, baking items, and accessories. You can buy hard to find items in this store for your baking needs.

    TEL: 075-253-1058
    Store hours: 8:00 AM to 6:00 PM
    Closed on: Tuesdays (except holidays)
    Directions: 3-minute walk from the Karasuma Oike (烏丸御池) Subway Station


    3. Pancake House Café Rhinebeck (パンケーキハウス カフェラインベック)

    Café Rhinebeck is the sister shop of the other stores. Here, you can taste MATSUNOSUKE’s melt-in-your-mouth pancakes. Before, this was the only place where you could eat their pancakes. But now, their pancakes are also available in Daikanyama. Other than pancakes, this cafe also offers other delicacies such as homemade scones, cakes, quiches, and chocolate pies that are prepared in the Kyoto main shop.

    TEL & FAX: 075-451-1208
    Store hours: 8:00 AM to 6:00 PM
    Closed on: Tuesdays (except holidays)
    Directions: From Kyoto Station (京都駅), take the #9 city bus and get off at Ichijomodoribashi (一条戻り橋) Station. Or, you can take the #50 city bus and get off at Oomiyanakadachiuri (大宮中立売) Station and walk for 5 minutes.


    With their American-style desserts and cafes with the Japanese aesthetic, MATSUNOSUKE is a place that should be included on any tourist’s cafe-hopping list. Whether you are looking for a place to work or relax at, these cafes can offer you everything that you will need. Their apple pies and pancakes have gained a great reputation, but their other pastries are a must-try, too. The next time you are in the Daikanyama area or Kyoto area, do not miss out on MATSUNOSUKE’s sweet shops!


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