Have you ever wondered what a Western mix on the traditional Japanese sweet, dorayaki (どら焼き), would be like? Well, wonder no more as a new dorayaki specialty store called DOU (ドウ) is opening at Ikebukuro Station (池袋駅) at the end of May 2017!
But first, what is dorayaki? Dorayaki is a type of Japanese sweet made of castella (sponge cake) sandwiches with red bean paste in between. Created in the early 20th century, the dorayaki has been a favorite confection for everyone in Japan regardless of age.
Produced by the dessert company, BAKE Inc., DOU is their first traditional Japanese confection brand. The dessert company is established under the motto of evolving sweets, and the new brand, DOU, is made with the idea to create something that can only be created through resonance. DOU is a collection of all the past knowledge and technology accumulated through BAKE’s previous endeavors.
Up until now, BAKE has created seven brands, beginning with their cheese tart specialty store, BAKE CHEESE TART (ベイク チーズタルト). They also made other cream puff and apple pie brands such as CROQUANT CHOU ZAKUZAKU (クロッカンシューザクザク) and RINGO (リンゴ).
On May 25, 2017, DOU will be opening at Ikebukuro Station on the Tobu Line (東武線).
The brand name “DOU” comes from two different origins. One is from the Japanese word “do (道)” which means road or path, meaning that their dorayaki is challenging on a new path in the world of traditional Japanese confectionery. The other origin is from the English word, “dough,” which expresses the Western origin of the company BAKE and its persistence in creating the perfect dough for these new confections.
The dorayaki from DOU is created with two castellas that are reminiscent of sponge cakes, a layer of whipped cream, red bean paste, and white mochi (餅) pieces sandwiched in between.
Each aspect of the dorayaki is made meticulously from the best ingredients possible. The whipped cream is made from Hokkaido (北海道) milk, with a fat content of 35% to ensure a perfect balance between richness and lightness. The red bean paste is made from the highest quality Miyabi (雅) azuki beans from Tokachi (十勝), Hokkaido. The beans are boiled in small amounts at a time to ensure that they keep their texture, flavor, and polished sweetness. The mochi used is Hakucho-mochi (はくちょうもち), which literally translates to “swan mochi” in English. The rice used to make the mochi is pure white, which is where the name came from. The mochi rice is mixed with other ingredients such as syrup, contributing to its fluffy and chewy texture.
The design of DOU’s shop has a similar feel and aesthetic to its packaging and other imagery of the brand which features granite/marble combined with copper – giving the brand a modern and chic feel combined with a traditional Japanese feel.
The color of the packaging for DOU is pink and emerald green based on the traditional Japanese Kaishi (懐紙) paper, which is usually placed on top of plates for traditional Japanese sweets.
DOU is the perfect combination of Japanese and Western sweets and designs. Why not stop by and try out this new dorayaki as soon as the store opens?
DOU Website *Japanese only
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