Thirsty for Fruit Liqueur? Head to This All-You-Can-Drink Bar in Japan!

  • SHUGAR MARKET opened its second store in the Kanto (関東) region in Shinjuku (新宿) in the summer of 2016. If you are looking for a place to taste various types of plum and fruit liqueurs, SHUGAR MARKET may be the place for you!


    SHUGAR MARKET has over 100 types of plum and fruit liqueurs which you can enjoy with no time limit. The price for the taste-all-you-want is 3,000 yen – extremely cheap for the abundant types of liqueur you can taste. The plums and fruits used in the liqueurs are from various locations around Japan, such as plums from Noto Peninsula (能登半島), nanko plum (南高梅) from Nara (奈良), oranges from Ehime Prefecture (愛媛県), white peaches from Wakayama Prefecture (和歌山県), and the list goes on.

    Along with enjoying the delicious liqueurs, SHUGAR MARKET makes you feel as if you’re taking a road trip across Japan, trying out the specialty fruits and plums of its different areas. The assortment is so large that you can find a liqueur of pretty much any fruit imaginable such as peach, yuzu (Japanese citrus), mango, kiwi, pear, and persimmon. Aside from their fruit or plum liqueurs, they also have a range of non-fruit liqueurs such as yogurt, chestnut, and pumpkin.

    Each liqueur is made through a cold pressing method. As all liqueurs at SHUGAR MARKET are made specifically for the store, you cannot experience these tastes anywhere else. The liqueurs are stored using special and specific preservation methods to ensure that their qualities are maintained. SHUGAR MARKET also welcomes feedback from customers as they constantly strive for an even better-tasting assortment of liqueurs.

    One of the most exciting aspects of SHUGAR MARKET is the fact that you get to make your own mixed drinks out of the line-up of liqueurs. You can pick a fruit or plum liqueur of your choice out of the fridge and create mix drinks on the rocks or mixed with soda. Some of the popular mixes are plum with kiwi and strawberry with yogurt. They also have cocktail shakers available so you can pretend to be your very own bartender, creating a one-of-a-kind mixed drink catered to your taste buds. You can even add various fruits or vanilla ice cream to your mixes to add more texture and flavor.

    Furthermore, SHUGAR MARKET is so considerate, they allow you to bring in your own food. You can even run to the supermarket halfway through your reservation and come back as there is no time limit.

    To ensure that you can grab enough seats for your group at SHUGAR MARKET, be sure to make a reservation beforehand, especially for the busy days such as Friday and Saturday evenings. SHUGAR MARKET has locations in Shibuya (渋谷), the newly opened one in Shinjuku (新宿), and in Fukuoka (福岡).

    If you have a love for fruits and liqueur, SHUGAR MARKET is the perfect place to go! Just make sure you don’t get too carried away with the all-you-can-drink system!


    There are many branches, but we will introduce one of them here.

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