Will Hello Kitty as Wonder Woman Help Promote the Superhero Film in Japan?

  • Sanrio’s (サンリオ) Hello Kitty (ハローキティ) is known for emulating different characters such as the gun-slinging schoolgirl from the 2016 Sailor Suit and Machine Gun (セーラー服と機関銃) movie or as the iconic robot in Mazinger Z (マジンガーZ), a Japanese super robot manga series. However, for the first time in history, Hello Kitty will be partnering with a major Hollywood film, Wonder Woman. The collaboration will help promote the DC Comics film that will premiere in Japan this coming August 25, 2017. So don’t be surprised if you happen to see Hello Kitty dressed up as the female superhero but with her signature red bow intact.

    Wonder Woman

    Wonder Woman is a superhero American film based on the DC Comics character, Wonder Woman. This is directed by Patty Jenkins, an American film director and writer who is also known for directing the movie Monster. This is considered the fourth installment in the DC Extended Universe, an American media franchise and shared universe that is centered on a series of superhero films.

    The film is starred by Gal Gadot (as Wonder Woman), Chris Pine (as Steve Trevor), Robin Wright, David Thewlis, Danny Huston, Connie Nielsen, and Elena Anaya. The story revolves around the life of Princess Diana (Wonder Woman) who grew up on an island and later rescues an American pilot who crashes offshore. The pilot told her about the ongoing World War which made the princess decide on ending the conflict. She then left her home and in the process became Wonder Woman.

    The character of Wonder Woman is not that known in Japan. Last March 2017, Warner Bros. Japan released an advertisement campaign to promote the heroine. They introduced the character of Wonder Woman to the Japanese as a fiercely powerful heroine who doesn’t have first-hand knowledge of human men. They showed the audience her cute and girlish side which emphasized the gap of her incredible strength and lack of knowledge of the human world. The ad sparked controversy which shows how difficult it is to promote foreign films in Japan.

    Hello Kitty as Wonder Woman

    In order to further promote the Wonder Woman film in Japan, Sanrio’s Hello Kitty partnered with DC Comics. Since the director is a fan of Hello Kitty herself, she agreed to the partnership.

    Sanrio designed Hello Kitty with raven-colored long hair complete with a tiara, skin-tight bodysuit, and knee-high boots. She is also equipped with the Golden Lasso of Truth, a weapon which forces anyone it captures into submission. It is also complete with red, blue, and gold detailing.

    The film was released in the USA on June 2, 2017, and it will be released in Japan on August 25, 2017. Movie tickets have been on sale in the country since June 17, 2017. Those who purchase advance tickets will receive a rubber key holder of Hello Kitty in her Wonder Woman attire or a limited edition reprint of the 1941 DC Comic, the time when the character was first introduced.

    If you’re in Japan, you still have a long wait before you can watch the film. How do you think will viewers respond once Wonder Woman is released in the country? Will Hello Kitty’s emulation as the heroine be helpful in promoting it?

    Wonder Woman Japan Website *Japanese only

    *Featured Image: jp.fotolia.com/