Fashion changes significantly over time. It’s a priority for some people while it isn’t for others. In Japan, a fashion designer has recently come up with the idea of revolutionising fashion by using digital technology to create mass produced made-to-measure clothes. Tailor-made clothes can be very expensive, and are usually only accessible to rich people. However, the introduction of this new digital technology could allow a wider range of people to purchase tailor-made clothes without spending a lot of money. This is made possible by combining craftsmanship and technology, and Japanese designer Yuima Nakazato has been at the forefront of this new approach to fashion design.
Yuima Nakazato was born in Tokyo in 1985. He quickly developed a keen interest in fashion, studying fashion design by himself while at school. His interest in clothing led him to study Fashion Design in Belgium, at the Antwerp Royal Academy of Fine Arts, from 2004. He spent several years learning how to create fashionable designs for clothes. After graduating, Nakazato made his own label, “YUIMA NAKAZATO.” His presentation of this label at his graduation won him the Innovation Award. Since then Nakazato has received several awards such as the Vertice Award during the International Support Fashion Competition in Italy. He has also presented several of his works in different cities and countries including Paris, France. In particular, he has created made-to-order clothes for some recording artists, and he has also started creating shoe designs, which have been widely praised. In 2010, he also developed a fashion line for men.
Nakazato’s designs have been noticed by celebrities including Lady Gaga and Fergy from The Black Eyed Peas, who have been wearing and showing off his various designs.
Custom-made clothing brings out the individuality of a person. It not only allows people to wear clothing which flatters their body shape, but can encourage self-confidence too. This is no doubt the reason why custom-made clothing is so popular among wealthy people. It could also be considered as a long-term investment as you won’t need to make alterations. However, the problem is that not everyone can afford to spend so much money on fashion. This was the main driving force behind Nakazato’s wish to develop a way to allow the production of garments that could fit different body shapes and be affordable. This was noticeable in one of his collections that he showed off recently at the Paris Haute Couture catwalk, which included collections from French designer Jean Paul and Valentino’s Pierpaolo Picciolo. The technique uses digital technology in order to design 3D clothing that is made from traditional materials (cotton, wool and nylon) as these are considerably cheaper. To create a perfectly fitting garment, the wearer is initially scanned. Fabrics are then digitally cut to perfectly corellate the wearer’s silhouette. Initially, this process of digital fabrication was complicated and fabrics were difficult to accurately control. Nakazato and his team worked for six months before it was successful. Nakazato believes that this discovery may be the first step towards future mass customization of clothing. This may also allow for unique, futuristic fashion to become much more universal!
Nothing beats having perfectly fitted clothes that can shrink and expand with you. Perhaps people wouldn’t mind so much if they put on weight! Digital fabrication could allow the bringing together of both elegance and comfort. Will this new technique become the next trend in the fashion industry around the world?