Ehime is a beautiful and scenic prefecture located in Shikoku Island. Matsuyama is the prefectural city and other cities include Uchiko, Ozu, and Uwajima. Ehime prefecture was used to be called Iyo Province, up until the Meiji Restoration. “Ehime” means “lovely princess”, and was used as its name in the kuniumi part of the Kojiki.…

When it comes to vending machines, Japan’s always a champion. While the rest of the world settles on the simplicity and practicality of the machine, here comes Japan bringing it to an entirely new level by dispensing all sorts of items not just limited to those we use every day. From bento and noodles to…

Imabari City is located in the northeastern part of Ehime Prefecture and the second most populated city in the prefecture after Matsuyama City. Besides being known for its shipbuilding industry and yakitori, do you know that Imabari is also Japan’s top producer of towels and that the Imabari towels are held in high regard for…