Advertising museum

The Sales Tax Increase to 10% is Taking a Toll on the Environment

by Martin Danker On October 1, 2019, Japan’s consumption tax finally increased to 10%. This had been long in the making, and something Japanese residents knew would eventually happen. However, within the first days of the consumption tax increase (which went up from 8% to 10%), retailers and consumers have been failing to adjust, and…

Take a Journey Through the History of Japanese Advertising

There is no shortage of museums in the Tokyo area. There is practically a museum for every interest. Being someone who studied journalism and strategic communications, I am really interested in advertising and its history. So, the Ad Museum Tokyo was exactly the museum I have been wanting to see. While it is not the…