beauty brand

Japanese Skincare: An Interview with Supreme Noi Co.

A skincare brand that has been around for a few years is starting to pick up popularity, here in Tokyo. Supreme Noi is a Japanese beauty and skincare brand that has been around since 2012. It is still a relatively young company compared to many other beauty brands, but it has been gaining more popularity…

No Makeup, No Life!? What do the Japanese Think of Makeup?

Japanese people are generally regarded to be very good-looking, which is often attributed to good skincare. The key to the Japanese natural look lies within some ‘secret’ beauty products. Beauty is important, but in the process of pursuing good skin many people tend to omit or even forget to apply makeup. In many countries around…