beauty

This Lifestyle Beauty Brand is Opening a New Store in Tokyo!

Have you ever heard of the botanical lifestyle brand BOTANIST (ボタニスト)? They are becoming increasingly popular for their merchandise lineup, beginning with their shampoos and conditioners. BOTANIST is a brand that is based on creating a lifestyle that lasts from the early hours of the morning to the moment you go to sleep, that has…

12 Japanese Skincare and Makeup Products Every Beauty Junkie Must Try

Cosmetics have always been one of Japan’s biggest and most popular industries. We grew up hearing about the geishas and their tedious beauty routine. In college, we talked about Shiseido (資生堂) and Shu Uemura with our friends while gazing longingly at the glossy pages of Seventeen. Even to this day, despite all the K-beauty hype…

Running Out of Souvenir Ideas? Here are 3 Perfect Cosmetic Souvenirs From Japan!

It is a very rare occurrence to find a cosmetic item that comes at an affordable price yet superb quality. In Japan, there are so many beauty products to choose from. Some are used as souvenirs not only because of their beautiful packaging but also because of their excellent quality. I highly recommend 3 perfect…

Take Years Off Your Skin! What Skin Care is Practiced by Beautiful Japanese Women?

There are probably many people who have noticed Japanese women’s beautiful skin. I certainly have. I’m a foreigner living in Japan, but when I first started living here, I was surprised by how many women, young and old, had beautiful skin and did not look their age! What is their secret to preserving such youthful…

Which Area in Japan is Famous for the Most Beautiful Women?

Japanese women are known for being kind, strong-willed, and friendly. They are also very smart, consistently beating men when it comes to getting top grades and good educational achievements! Sadly, however, Japan still has some way to go with its equality rights and laws. In Japan, women’s looks are still seen by many (not all)…

Ohaguro: Why Did the Japanese Dye Their Teeth Black?

The unique practice of ohaguro is a very traditional dyeing process in Japan whereby teeth are dyed black. Of course, this practice has all but died out now, and nowadays people both in Japan and around the world wish for the whitest teeth they can get. Teeth whitening is a normal process and an increasingly…

Meet Kyoko Fukada: Gorgeously Talented Actress and Beauty Icon

Some of us may have heard the name, Fukada Kyoko (深田恭子), or seen her in a wide variety of Japanese dramas, and movies. Believe it or not, she’s now 33 years old, but still has that baby face which reminds us of the very first drama she took part in, in 1997. More than 10…

5 Ways Masako Mizutani Has Kept Her Eternally Youthful Look

Masako Mizutani is a Japanese model whose popularity exploded in recent years due to the fact that she looks twenty years younger than she actually is. Even when she isn’t wearing any makeup, she manages to maintain a beautifully youthful look. Most people would not believe that she has a daughter who is already an…