Biore UV

Japanese Sunscreens Are Amazing! Our Top 4 Recommendations

Since summer has already started in Japan, all sorts of sunscreens are now occupying shops’ front lines. Different sunscreens suit different types of skin, so it is important to choose the best one for you. You need to know the ingredients of the sunscreen first and whether the SPF (Sun Protection Factor) is ideal or…

12 Japanese Skincare and Makeup Products Every Beauty Junkie Must Try

Cosmetics have always been one of Japan’s biggest and most popular industries. We grew up hearing about the geishas and their tedious beauty routine. In college, we talked about Shiseido (資生堂) and Shu Uemura with our friends while gazing longingly at the glossy pages of Seventeen. Even to this day, despite all the K-beauty hype…