Japan Travel Tips: 10 Things to do in Ehime Prefecture

Ehime is a beautiful and scenic prefecture located in Shikoku Island. Matsuyama is the prefectural city and other cities include Uchiko, Ozu, and Uwajima. Ehime prefecture was used to be called Iyo Province, up until the Meiji Restoration. “Ehime” means “lovely princess”, and was used as its name in the kuniumi part of the Kojiki.…