Matcha fans, do not miss out on the latest matcha-flavoured snacks and beverages!!! As you may know, matcha is a kind of Japanese green tea which was traditionally served at tea ceremonies to welcome and treat special guests. This high quality matcha is now loved worldwide and once you try matcha, you will surely fall…

Lawson is one of the Japanese convenience stores that launches a wide variety of new products every month, receiving tremendous praise from those with a sweet tooth. If they feel like treating themselves with some fancy sweets, many of them will drop by Lawson first. In this article, we will introduce the latest seasonal sweets…

Among the numerous numbers of snacks, which do Japanese prefer? The special TV program “14,000 Japanese Citizens to Vote! Japanese Snack Election” was broadcasted on July 20, 2020, allowing those 14,000 people to select their favorite snacks among 4,500 products. That’s right. FOUR THOUSAND FIVE HUNDRED products. 22 Japanese snack companies, the highest record of…

Aomori is popular for ferry boats as it is considered a port town at the northernmost part of Honshu. It is also known for Nebuta Matsuri, one of the largest Japanese festivals held in summer. The place is perfect if you’d like to indulge in abundant nature and an ancient atmosphere that can make one…

On March 3rd in Japan, people celebrate the Girls’ Festival, called “HINAMATSURI”(雛祭り). On the day, people traditionally celebrate girls’ growth mainly by displaying beautiful dolls in ancient costumes of the Heian era with peach flowers in each house, and eating cubic rice crackers (Hina-arare). However, there are some popular sweets for this festival which are…

Without a doubt, Kyoto has become one of tourists’s favorite cities in Japan because of its intact and well preserved cultural heritage sites. The city contains numerous shrines and temples, and it’s surrounded by beautiful nature that turns into vibrant shades of red in autumn or delicate blooms of white and pink in spring. There…

Kumagaya City, host of three Rugby World Cup games in September and October, is a great place to enjoy the last of the summer months and cool down with some outstanding frozen dessert. Japan’s “hottest city” has a proud rugby history, spanning all the way back to 1967 when it hosted rugby matches during the…

Ice cream is, to many, one of the greatest pleasures in Life! So many tempting varieties exist all over the world, and wherever the country your are in, Ice cream is widely adopted by the majority. In Japan, ice cream is extremely popular. Despite not being a traditional dessert or snack, you can now find…

Wagashi is traditional Japanese sweets that are usually served with green tea. They have a wide variety of shapes, ingredients, consistencies, and preparation methods. Some are so popular that they’re served all year ’round across Japan while others are only served regionally or seasonally. Where can I buy them? These delicious Japanese sweets are usually…

I believe that everyone must be familiar with Doraemon(ドラえもん) series, be it manga , anime or both. The manga, published way back in 1969 is one of the best-selling manga series worldwide and has won many awards including the Osamu Tezuka Culture Award and has been adapted to anime series and multimedia franchise. So popular…