Mascots in Japan In Japan, mascots are crucial when it comes to comany’s success. A mascot is like a slogan, it will be remembered and is a representative of the whole company. Where the naked baby doll called ‘kewpie’ is used for Kewpie Corporation, which is a Japanese food manufacturer, especially famous for its mayonnaise,…

When Nintendo released the Game Boy in 1989, no one would have ever believed the impact it would have on the worldwide market. It didn’t only make it practically into every kids playroom, it also became a cultural phenomenon. Some of you might remember it from your own childhood, from older siblings or you might…