Onitsuka Tiger (ASICS)

Onitsuka Tiger: Japan’s Legendary Footwear

The prevalence of shoe companies in Japan is visible. One of these outstanding companies is called Onitsuka Tiger. It started with the founder’s hope of raising post-war youth’s self-esteem through sports. He believed they needed a healthier and more positive lifestyle with a new sense of community, optimism and awareness. How the Company Started View…

5 Iconic Japanese Brands to Add to Your Wardrobe Collection

Foreigners in Japan know Uniqlo too well. It is an affordable, high-quality clothing line one can find in every mall in Japan. However, Japan has many other brands one should know about. Be it Harajuku or Ometesando, one may find these Japanese brands easily at every fashion corner. 1. Onitsuka Tiger   You may have…