San-X

Who Is This Cute Little White Bear Who Often Follows San-X’s Rilakkuma?

Everyone knows Rilakkuma, a popular fictional bear character from the company San-X that can be seen in many Japanese merchandise. But did you know that he is usually accompanied by a smaller, child-like white bear called “Korilakkuma”? She often follows him wherever he goes. Unlike Rilakkuma, she is more playful and loves listening to loud…

Check Out San-X’s New Character and Its Limited Edition Giant Soft Toy!

If you have been living here in Japan for a number of years, you’re sure to know by now how Japan takes it creativity a step further. But if you’re still new to the country, you’ll gradually come to notice the significant amount of effort most establishments put into promoting their brand. One common form…

Rilakkuma’s Forgotten Brothers and Sisters

You do not need to be a character freak to know Hello Kitty and Rilakkuma. They are everywhere, and the companies behind them are eagerly fighting for a market share. Hello Kitty’s Sanrio has already won the hearts of many Japanese and non-Japanese with characters like “Little Twin Stars”, “My Melody” and more modern ones…

Meet the Cute Japanese Character Rilakkuma and Friends!

Rilakkuma is a beloved character in Japan, where anything deemed “kawaii” has an excellent chance of becoming popular. So just who is Rilakkuma and what sort of characters make up his adorable group of friends? Who is Rilakkuma? A post shared by Rilakkuma US (@rilakkumaus) on Sep 11, 2017 at 10:57am PDT Rilakkuma is a…