Since summer has already started in Japan, all sorts of sunscreens are now occupying shops’ front lines. Different sunscreens suit different types of skin, so it is important to choose the best one for you. You need to know the ingredients of the sunscreen first and whether the SPF (Sun Protection Factor) is ideal or…

One of my goals during my time in Japan was to buy and try as many new skincare products as I could. Japan is known for having extremely good skincare products and I wanted to find the best and most novelty items. While some of the best products are way out of my price range,…

A skincare brand that has been around for a few years is starting to pick up popularity, here in Tokyo. Supreme Noi is a Japanese beauty and skincare brand that has been around since 2012. It is still a relatively young company compared to many other beauty brands, but it has been gaining more popularity…

Japanese people are well known for their fair and near-perfect skin. This is mostly attributed to the Japanese dietary habits and quality skincare products. Tourists in particular love to flock to drug stores in Japan just to buy Japanese cosmetics and skincare products. Nowadays, more and more skincare products from Japan are making their name…

Japanese people love taking good care of their skin. They follow special beauty routines and regimens in order to maintain their youthful look. One indispensable item they use is the facial sheet mask which can be used on a weekly or daily basis. There is a huge market for these in the country, and every…

If you are careful about what goes onto your face and body, why not also use the same kind of care for what goes into your body? Shiro is a shop in Sunagawa in Hokkaido (北海道砂川市) that uses high quality, organic ingredients that are sure to change your body’s health. About Shiro A post shared…

Cosmetics have always been one of Japan’s biggest and most popular industries. We grew up hearing about the geishas and their tedious beauty routine. In college, we talked about Shiseido (資生堂) and Shu Uemura with our friends while gazing longingly at the glossy pages of Seventeen. Even to this day, despite all the K-beauty hype…

It is not always easy to get your hands on Japanese goods. From shipping fees to customs fees, the options for buying are limited and other communication problems can leave you feeling intimidated when buying something online from Japan. However, one solution has recently become available – subscription boxes! This revelation has been increasing in…

There are probably many people who have noticed Japanese women’s beautiful skin. I certainly have. I’m a foreigner living in Japan, but when I first started living here, I was surprised by how many women, young and old, had beautiful skin and did not look their age! What is their secret to preserving such youthful…

Have you noticed a minty tingly feeling in any of your skincare products recently? If so, it’s because they contain menthol – yes, the same ingredient in those refreshing mints! Therefore, it may not seem all that strange for breath mints company to venture into bath and body products instead. FRISK and the new skincare…