Sonic

Why Sega’s Departure From The Arcade Business Is The End Of An Era

On November 5, Sega Sammy announced that it would sell all of its arcades. Sega Sammy, the partner company of Sega Entertainment, said it would sell 85.1% of its shares in Sega Entertainment to Genda Inc, an amusement machine company. The move comes months after Sega closed its iconic Akihabara arcade in August due to…

Enjoy Playtime at Tokyo’s Latest Hedgehog Cafe for Real Sonic Adventures!

For many people, the word “hedgehog” may conjure up images of a speeding blue blur that stars in the second best selling video game series of all time, but the reality is more prickly. Capitalizing on their recent popularity, as well as the wild success of various other animal cafes, Roppongi hedgehog cafe, Harry gives…

Get to know the history behind Sega’s Sonic

Mascots in Japan In Japan, mascots are crucial when it comes to comany’s success. A mascot is like a slogan, it will be remembered and is a representative of the whole company. Where the naked baby doll called ‘kewpie’ is used for Kewpie Corporation, which is a Japanese food manufacturer, especially famous for its mayonnaise,…